The Ernst & Young Business Plan Guide

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The Ernst & Young Business Plan Guide
Brian R. Ford, Jay M. Bornstein, Patrick T. Pruitt, "The Ernst & Young Business Plan Guide, 3rd Edition"
ISBN: 0470112697 | 2007 | EPUB | 256 pages | 837 KB

In today's competitive business environment, a well thought out business plan is more important than ever before. Not only can it assist you in raising the money needed to start or expand a business-by attracting the interest of potential investors-but it can also help you keep tabs on your progress once the business is up and running.

Completely revised and updated to reflect today's dynamic business environment, , Third Edition leads you carefully through every aspect involved in researching, writing, and presenting a winning business plan. Illustrating each step of this process with realistic examples, this book goes far beyond simply discussing what a business plan is. It explains why certain information is required, how it may best be presented, and what you should be aware of as both a preparer and reviewer of such a proposal.

Divided into three comprehensive parts, , Third Edition outlines the essential elements of this discipline in a straightforward and accessible manner. Whether you're considering starting, expanding, or acquiring a business, the information found within these pages will enhance your chances of success.

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