Routledge Handbook of Sports Sponsorship: Successful Strategies by Luiggino Torrigiani

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Routledge Handbook of Sports Sponsorship: Successful Strategies by Luiggino Torrigiani

Routledge Handbook of Sports Sponsorship: Successful Strategies by Luiggino Torrigiani
English | 17 Nov. 2006 | ISBN: 0415401119, 0415401100 | 288 Pages | PDF | 2 MB

The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriate strategy to the implementation of the sponsorship operation through to post-event analysis, this book offers an authoritative reference for large and small events.

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Tags: Routledge, Handbook, Sports, Sponsorship, Successful, Strategies, Luiggino, Torrigiani

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