Strategic Brand Communication Campaigns by Dennis G. Martin

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Strategic Brand Communication Campaigns by Dennis G. Martin

Strategic Brand Communication Campaigns by Dennis G. Martin
English | 1 Jan. 2000 | ISBN: 0844229520 | 701 Pages | EPUB | 2 MB

In the marketplace of the 21st century, the critical form of customer communication will be broader than advertising and promotional messages. Customers have relationships with the brand, combining all the forms of communication that give meaning to products and services.

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Tags: Strategic, Communication, Campaigns, Dennis, Martin

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