The Advanced Dictionary of Marketing

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The Advanced Dictionary of Marketing

The Advanced Dictionary of Marketing: Putting Theory to Use by Scott G. Dacko
English | Jan. 2008 | ISBN: 0199285993 | 632 Pages | PDF | 6 MB

This advanced dictionary of marketing focuses on leading-edge terminology for use by individuals who are serious about the theory and practice of marketing: researchers, directors, managers, and anyone studying marketing for a professional and/or academic qualification. Covering 1,098 terms, the dictionary includes over 500 major entries

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