Ageless Marketing

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Ageless Marketing

Ageless Marketing: Strategies for Reaching the Hearts and Minds of the New Customer Majority by David Wolfe
English | 1 Nov. 2003 | ISBN: 0793177553 | 360 Pages | CHM | 2 MB

Today's richest market is the New Customer Majority: middle-aged and older adults who make up the biggest percentage of the buying public. Never before have adults 40 years and older been in the majority. Understanding this population and persuasively selling to it require a new kind of marketing research arsenal.

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