A practical guide to sales and selling in the media business

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A practical guide to sales and selling in the media business

De Bonis, Susan, "A practical guide to sales and selling in the media business"
English | eISBN: 9781631571954, 1631571958 | 2015 | 68 pages | PDF | 7 MB



Content: 1. Media markets --
2. Understanding your customer --
3. Math and the sales process --
4. Basics of the sales process --
5. How to make solid presentations --
6. Industry laws and personal ethics --
Index.
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Tags: practical, selling, business

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