Social Identity and Financial Investment Decisions: Empirical Insights on German-Turks

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Social Identity and Financial Investment Decisions: Empirical Insights on German-Turks

Eva Stumpfegger, "Social Identity and Financial Investment Decisions: Empirical Insights on German-Turks"
English | 2015 | ISBN-10: 3319179772 | 230 pages | pdf | 4 MB

‚ÄčThis book investigates how social identity relates to financial investment behavior of the German-Turkish diaspora. The author approaches this study using qualitative research and multiple semi-structured in-depth interviews with a strong philosophical and methodological basis. Taking a phenomenological stance, the empirical results reveal many nuanced shades of bi-cultural identity. Key findings include a range of social creativity behaviors, also offering an extension to social identity theory by means of re-defining relevant in-groups. Financial investments are considered a family affair, with children being heavily involved and support of (extended) family is defined as investment. Within that realm, German social identity prevails with regard to financial investments.

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Tags: Social, Identity, Financial, Investment, Decisions, Empirical, Insights, German

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