Decoded: The Science Behind Why We Buy

Download Now

Decoded: The Science Behind Why We Buy

Decoded: The Science Behind Why We Buy by Phil Barden
English | April 8, 2013 | ISBN: 1118345606 | ISBN-13: 9781118345603 | 288 pages | EPUB | 8,7 MB

In this groundbreaking book Phil Barden reveals what decision science explains about people's purchase behaviour, and specifically demonstrates its value to marketing.

He shares the latest research on the motivations behind consumers' choices and what happens in the human brain as buyers make their decisions. He deciphers the ‘secret codes' of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to great effect by dramatically improving key factors such as relevance, differentiation and credibility.

* Shows how the latest insights from the fields of Behavioural Economics, psychology and neuro-economics explain why we buy what we buy
* Offers a pragmatic framework and guidelines for day-to-day marketing practice on how to employ this knowledge for more effective brand management - from strategy to implementation and NPD.
* The first book to apply Daniel Kahneman's Nobel Prize-winning work to marketing and advertising
* Packed with case studies, this is a must-read for marketers, advertising professionals, web designers, R&D managers, industrial designers, graphic designers in fact anyone whose role or interest focuses on the ‘why' behind consumer behaviour.
* Foreword by Rory Sutherland, Executive Creative Director and Vice-Chairman, OgilvyOne London and Vice-Chairman,Ogilvy Group UK
* Full colour throughout

Buy Premium Account To Get Resumable Support & Max Speed




Links are Interchangeable - No Password

Direct Download

Tags: Decoded, Science

Decoded: The Science Behind Why We Buy Download via Hotfile Rapidshare Fileserve Megaupload & FileSonic, Decoded: The Science Behind Why We Buy free torrent downloads included crack, serial, keygen.


Attention!Information

Members of Guest cannot leave comments.