Marketing 2016 (18th Edition) by William M. Pride, O. C. Ferrell

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Marketing 2016 (18th Edition) by William M. Pride, O. C. Ferrell

Pride and Ferrell's MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation. This popular, proven book helps readers develop the knowledge and decision-making skills they need to succeed in today's competitive business environment. MARKETING 2016 delivers in-depth coverage of fundamental marketing concepts and strategies, along with practical applications and real-world examples, including up-to-date material on social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship, and marketing in times of transition.
Marketing 2016 (18th Edition) by William M. Pride, O. C. Ferrell
2015 | ISBN: 1285858344, 1305631609 | English | 832 pages | PDF | 128 MB
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