Logo Design Fundamentals: Simple and Solid Brand Marks

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Logo Design Fundamentals: Simple and Solid Brand Marks

Logo Design Fundamentals: Simple and Solid Brand Marks
English | Size: 733.8MB
Category: Tutorial


The first thing that comes to mind when you think of a busines or a brand is almost always it's logo- the potential for impact is huge! It is the visual representation of that product, place, thing, or business.
The power of simplicity should never be underestimated, as oftentimes simple shapes and colors communicate a stronger message than an over-done image. I work primarily with monochromatic, simple shapes in logo and identity design, and in this class you are going to learn how to maximize communication with minimal information. You will identify a concept for your own mark, and I will walk through two different types of marks to create to achieve this.
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Author: George Bokhua
Release date: Feb, 2014
Duration: 57min
Video: 1280x720, MP4
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ASSIGNMENT:
Your assignment is to design your own minimal logo mark. You will decide on a subject, choose your reference image, and design your logo. You will create a logo of one of the three options: animal mark, letter mark, or negative space mark.
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http://www.skillshare.com/classes/design/Logo-Design-Fundamentals-Simple-and-Solid-Brand-Marks/1200154057

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Hint: This is a Re-Upload. This release is in 720p instead of 360p and got the project files included.

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Tags: Design, Fundamentals, Simple

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