Building a Personal Brand by Gary Vaynerchuk

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Building a Personal Brand by Gary Vaynerchuk

Building a Personal Brand by Gary Vaynerchuk
WEBRip | English | MP4 + PDF Guides | 1280 x 720 | AVC ~1411 kbps | 23.976 fps
AAC | 72 Kbps | 48.0 KHz | 2 channels | ~2 hours | 868 MB
Genre: eLearning Video / Business, Corporate Design, Branding

"Learn what it takes to build a brand and establish yourself as a thought-leader in today's ever-changing, digital world."

Hey guys! Thanks so much for taking a look at my course. It really means the world to me :)

For those that don't know me, in my earlier days as a budding businessman and entrepreneur, I took my passion for wine and turned that into one of the biggest shows and channels on YouTube. That show landed me appearances on The Conan O'Brien Show, Ellen, CNN, etc. while amassing a social following of millions and establishing me as a "guru" (I'm not a guru) of sorts in the Social Media, Marketing, and Personal Branding worlds. From there, I became an early investor in platforms like Twitter, Tumblr, and Facebook and co-founded VaynerMedia, which is now a 600 person digital agency that represents the social presence of brands like Pepsi-Co, General Electric, and Anheuser-Busch InBev.

The biggest takeaway from my background is that I was able to take my passion and turn it into an actual career and I'd like to help you do the same.

My goal for this course is to help you define your passions and strengths and to provide you with the blueprint for what will be needed in order for you to establish yourself as a brand and thought leader in your respective interests.

This course will start with probably the most important anecdote, which is defining your strengths and understanding what you're best at. By knowing what you're good at and putting aside the rest, you'll be able to take whatever it is you want to develop a brand around and execute against it.

We're living in a very interesting time where anybody with the right balance of talent and ambition can make a name for themselves in any which way they please. But it's not for everyone and it's not going to be easy. The course is here to provide you with the framework and motivation to help you realize that with the right amount of passion, grit, and ambition, you can make a name for yourself around the things you care most about.

Thank you so, so much for taking this journey with me and for spending your time (our most precious asset) in participating in this course.

I hope you get everything you expect, and more, from it.

- Gary

What are the requirements?

Not a whole lot : ) Students must understand that we're not all cut out for this, but with the willingness to find the right balance between passion and talent, and the drive to put in the work, then they should be ready to dive into this course.
What am I going to get from this course?

Over 49 lectures and 2 hours of content!
Understand how to home in on their passion points, focus on their strengths, develop their story, and distribute that story on the platforms that make most sense for the audiences they're trying to reach.
Students will walk away knowing what it takes to build a personal brand but also how to turn that brand into a potential revenue source and vehicle to escape the 9-to-5.
What is the target audience?

This course on Personal Branding is meant for anyone who realizes that we're living in a time when anyone can form a business or brand around something they're passionate about. We're living in a world where anybody can affect change.
If you realize how special of a time we're in and are willing to put in the hours to establish yourself outside of the 9-to-5, then this course is for you.

Curriculum

Section 1: Why Should You Be Here?
Lecture 1
Intro
Preview
02:04
Lecture 2
Who Should Create Their Own Personal Brand?
Preview
01:51
Section 2: Finding Your Passion and Understanding Your Story
Lecture 3
Finding Your Passion
02:38
Lecture 4
Understanding Your DNA
02:15
Lecture 5
Going All In On Your Strengths
02:08
Lecture 6
Practice Exercise 1
00:24
Lecture 7
Deciding Between Passions
3 pages
Lecture 8
4 Ways to Uncover Your Strengths
4 pages
Section 3: Self-Awareness
Lecture 9
Self-Awareness Part I
02:49
Lecture 10
Self-Awareness Part II
Preview
03:28
Lecture 11
Practice Exercise 2
00:20
Section 4: Telling Your Story in a Captivating Way
Lecture 12
Telling Your Story
Preview
02:18
Lecture 13
Repurposing Your Content
02:24
Lecture 14
Everybody is a Media Company
5 pages
Section 5: Understanding the Different Distribution Channels
Lecture 15
Getting Familiar with the Nuances of Each Platform
01:34
Lecture 16
Facebook
02:01
Lecture 17
Twitter
02:00
Lecture 18
Pinterest
01:27
Lecture 19
Instagram
02:29
Lecture 20
YouTube
02:21
Lecture 21
Snapchat
01:48
Lecture 22
Being First on Emerging Platforms
Preview
02:47
Lecture 23
Practice Exercise 3
01:18
Lecture 24
Choosing the Right Platforms for Your Brand
3 pages
Section 6: Respecting the Behavior on Each Platform
Lecture 25
Engaging With Your Audience
01:56
Lecture 26
Content vs. Context
02:55
Lecture 27
Practice Activity 4
01:21
Section 7: Building Your Brand and Spreading Awareness
Lecture 28
Building Brand Awareness
03:53
Lecture 29
Business Development
02:26
Lecture 30
Working for Free to Gain Exposure
02:57
Lecture 31
One is Greater than Zero
Preview
02:53
Lecture 32
Providing Value: Depth vs. Width
2 pages
Lecture 33
Why You Shouldn't Charge for Your Best Work
3 pages
Lecture 34
Grow Your Brand by Leveraging Someone Else's
2 pages
Lecture 35
Why Your Follower Count is Irrelevant
3 pages
Section 8: Monetizing Your Traffic
Lecture 36
Advertising
00:56
Lecture 37
Sponsorships
00:45
Lecture 38
Speaking Engagements
00:46
Lecture 39
Book Deals
00:44
Lecture 40
Swag
00:28
Section 9: Building a Legacy, Optimizing Your Time, and Being a Practitioner
Lecture 41
Your Legacy is Everything
01:26
Lecture 42
Time: Your Greatest Asset
01:00
Lecture 43
Being a Practitioner vs. a Headline Reader
02:02
Lecture 44
It Takes Hard Work
3 pages
Lecture 45
The Fast/Slow Road to Being an Influencer
2 pages
Section 10: Conclusion
Lecture 46
Final Thoughts
05:28
Lecture 47
It Takes Hard Work and Patience
06:15
Lecture 48
You Are More Than the Decisions You Make
3 pages
Lecture 49
The Best Way to Deal with Fear of Failure
3 pages

also You can look my other last:

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Encoded date : UTC 2015-10-07 18:00:13
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Building a Personal Brand by Gary Vaynerchuk

Building a Personal Brand by Gary Vaynerchuk

Building a Personal Brand by Gary Vaynerchuk


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